Social Media can be a powerful tool to promote your message. However, it can also backfire if not used carefully. I am working with leading researchers who are learning about building social capital, measuring impact, and understanding how social media works. There are two dangers- missing the opportunity that early adaptors gain from utilyzing social media and wasting time and energy on campaigns that don't work. Make an appointment soon to discuss the potential of using social media to work for you.
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